SMSouq — Brand Identity
Complete brand identity system including logo, colours, typography and social media campaigns for Dubai's family shopping destination.
- Market
- Dubai
- Identity
- Full
- Campaign system
- Social
- Category
- Retail
Mohammadwadi, Pune+91 93093 80958Mon–Sat, 9:30–19:00 IST
What did we do for SM Souq Global Trade?
Complete brand identity system including logo, colours, typography and social media campaigns for Dubai's family shopping destination.
Rates reviewed August 2026
What is included, line by line
Each of these is a line on the quote rather than an assumption.
Client
- SM Souq Global Trade
- Retail
- Dubai, UAE
The brief
- A family retail destination needed one identity that worked in-store, on packaging and across social.
Approach
- A flexible identity system with a defined social campaign grammar, so weekly content stays on-brand without a designer in the loop every time.
Outcome
- Dubai Market
- Full Identity
- Social Campaign system
- Retail Category
Project detail
A family retail destination needed one identity that worked in-store, on packaging and across social.
A flexible identity system with a defined social campaign grammar, so weekly content stays on-brand without a designer in the loop every time.
A consistent retail brand running across physical and digital touchpoints.
What this costs in Pune
Indicative bands. Final quotes are itemised line-by-line before anything is booked.
Essential
Single objective, tight timeline
- Single day of work
- Script + shotlist
- One master deliverable
- One revision round
- Standard grade & mix
Signature
Most briefedWhere most Pune briefs land
- Multi-day scope
- Full treatment & storyboard
- Brand identity
- Typography system
- Two revision rounds
- Colour grade + sound design
- Subtitles in two languages
Flagship
Campaign-scale rollouts
- Extended crew & art direction
- Talent casting & locations
- Brand identity
- Typography system
- Social campaign kit
- Motion graphics package
- Regional language dubs
- Full asset library handover
An itemised quote, not a lump sum. You see every line — crew, days, locations, post — before anything is booked.
A written reply within 24 hours. A real scope and a real number, from the person who will run your project.
NDA before the brief, if you need it. Signed first. We shoot inside plants, R&D floors and pre-launch product rooms.
Nothing to pay to talk. Scripting direction and budget guidance cost nothing. You pay when dates are blocked.
The parts that decide the number
SM Souq Global Trade operates in retail, and the work was produced in Dubai, UAE in 2025. Deliverables: brand identity, typography system, social campaign kit. Services applied: social-media-video, product-video-production, photography-services.
A flexible identity system with a defined social campaign grammar, so weekly content stays on-brand without a designer in the loop every time.
Every project on this site is a real, published engagement with a named client. We publish briefs, approaches and outcomes rather than a reel of anonymous shots, because a reel proves someone can hold a camera and a case study proves someone can solve a problem — and the second is what you are actually buying.
Included as standard, whatever the scope: brand identity, typography system, social campaign kit. Each of those is a line on the quote rather than an assumption, because "full package" means nothing until someone writes down what is in it. If a line does not apply to your brief we take it off and the number comes down — that is the point of quoting this way.
Delivery runs 12-25 days with 6-16 crew involved, and the working budget sits between ₹45k and ₹9L. We hold dates only against a confirmed advance because those days are blocked for you, and we would rather tell you a date is gone than take the booking and quietly downgrade the crew.
How this project ran
- 01
The brief
A family retail destination needed one identity that worked in-store, on packaging and across social.
- 02
What we did
A flexible identity system with a defined social campaign grammar, so weekly content stays on-brand without a designer in the loop every time.
- 03
The outcome
A consistent retail brand running across physical and digital touchpoints.
- 04
Built for the cutdowns
The 16:9 master, the 9:16 reel and the six-second bumper are planned into the same shoot. You leave with an asset library, not one long file you then pay a freelancer to chop up.
- 05
Itemised before it is booked
Crew, gear, locations, talent, travel and post are priced line by line. You approve the sheet before a single date is blocked, and any scope change is re-quoted in writing rather than appearing on the final invoice.
- 06
One accountable team
Script, shoot and post sit under one roof in Pune. There is no handoff gap where the idea quietly gets diluted, and one producer owns the timeline from the first call to the delivered master.
How we differ from a cheaper quote
Booked as a production unit
Quote structure
Itemised, fixed before booking
Script ownership
Written in-house, signed before shoot
Finishing
Calibrated grade + designed sound mix
Revisions
Two rounds, timestamped review links
Languages
Marathi, Hindi, English in-house
Ownership
You own the licensed masters outright
Typical freelance quote
Quote structure
Lump sum with variable extras
Script ownership
Client-supplied or improvised on set
Finishing
Preset LUT, music-only audio
Revisions
Email notes, unclear scope
Languages
Outsourced or unavailable
Ownership
Files held until the next retainer
Six stages, no surprises
- Stage 01Day 1-3
Discovery & brief lock
We sit with whoever owns the outcome — sales, HR, product or the founder — and get to what this has to change. The output is a one-page brief with one measurable objective, not a mood board.
- Stage 02Day 3-7
Script & treatment
A written script, a shot-by-shot treatment and reference frames for smsouq — brand identity. Nothing is booked until this is signed — the cheapest place to change your mind.
- Stage 03Day 6-10
Recce & pre-production
Location recce, casting, permissions, art direction and a timed shotlist. 6-16 crew are scheduled against that list so the shoot day carries no dead hours.
- Stage 04Shoot days
Production
We shoot for every deliverable in one pass — master, cutdowns and vertical crops — instead of returning for pickups and billing a second day.
- Stage 05Day 10-18
Post-production
Assembly, fine cut, sound design, colour grade and graphics. Reviews run on timestamped links with two structured revision rounds inside the schedule.
- Stage 06Final week
Delivery & rollout
Platform-correct exports, subtitle files, thumbnails and a short rollout note on where each cut belongs and what it is meant to do.
What to send with your first message
- 01A single, written objective — what should change after someone watches
- 02The person who signs off, identified before scripting starts
- 03Brand assets: logo files, fonts, colour codes, any existing footage
- 04Confirmed locations and the access window on each
- 05Two or three reference films you like, with reasons
- 06Target platforms and the aspect ratios they need
- 07Any compliance, safety or confidentiality constraints
- 08A realistic go-live date to work backwards from
Questions we get asked first
Who was this project for?＋
SM Souq Global Trade, in retail, produced in Dubai, UAE in 2025. Complete brand identity system including logo, colours, typography and social media campaigns for Dubai's family shopping destination.
What was delivered?＋
Brand identity, Typography system, Social campaign kit. Services applied were social-media-video, product-video-production, photography-services.
Can you do something similar for us?＋
Yes. Send the brief or just the problem — the process starts with a written objective, then a script and a line-by-line number. Most projects of this type run 12-25 days from locked brief to final master.
What does smsouq — brand identity cost in Pune?＋
Realistic budgets run from ₹45k for a focused, single-day scope up to ₹9L once you add crew, talent, locations and extended post. The variables that actually move the number are shoot days, crew size and how many finished cuts you need — not the camera body. Every quote we send is itemised so you can see what each of those lines costs before approving.
How long does it take?＋
Plan for 12-25 days from locked brief to final master. Pre-production takes the largest share of that window because scripting, casting and the recce decide how efficient the shoot day is. Fast-track schedules are possible when the script is already approved and locations are confirmed.
Do you work across Pune and PCMC?＋
Yes — Hinjewadi, Kharadi, Baner, Viman Nagar, Camp, Kothrud, Chakan, Talegaon, Pimpri-Chinchwad and the outer belt towards Pawna and Shirwal. Crew, kit and power are ours, so a shoot at your premises does not depend on what is available locally.
Who owns the footage and the final files?＋
You own the licensed deliverables outright. Raw rushes are archived for twelve months and can be handed over on a drive at cost. We do not hold footage as a retention tactic — repeat work should come from the last project being good, not from a hostage archive.
How do payments work?＋
A standard schedule is 50% to lock dates, 30% at the shoot and 20% on final delivery, GST invoiced. Dates are held only against a confirmed advance because crew and equipment are blocked out for you on those days.
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Send the brief, or just the problem you are trying to solve. You will get a script direction, a shoot plan and a line-by-line number — not a PDF of stock photos.
Request a quote