The sector
IT & SaaS
The deliverable
2D Animation
2D Animation for IT & SaaS Companies in Pune
Character and motion-led 2D storytelling with a house style. Built around how it & saas buyers actually evaluate — demo requests per 1,000 sessions, not view counts.
- From
- ₹30k
- Delivery
- 12-20 days
- Measured as
- Demo requests per 1,000 sessions
What it & saas needs, and what 2d animation answers
The pairing is only worth briefing if each sector constraint maps to something the deliverable actually does.
2D Animation for IT & SaaS
2D Animation for IT & SaaS gets judged in the first three seconds and defended for the next three years. Character and motion-led 2D storytelling with a house style. We work as a production unit, not a rental desk — the same team that writes the script is on set for the shoot and in the room for the final grade, which is why the film that gets delivered still resembles the one that was approved.
Product clarity beats feature lists — the film has to make the software obvious in 90 seconds. In practice that changes the entire production plan. The person approving the film is usually the vp marketing / head of demand gen, the hardest constraint on set is nda-bound screens and roadmap-sensitive ui, and the number that decides whether the project was worth it is demo requests per 1,000 sessions. We design the schedule, the script and the deliverable set around those three realities.
Colour and sound finishing happen on calibrated hardware, not on a laptop in a cafe. The common failure is not budget — it is a script signed off by nobody in particular. A typical 2d animation engagement runs 12-20 days end to end with 4-8 animators on the production days, and lands between ₹30k and ₹3L depending on scale.
You receive
- 2D animated film
- Style frames
- Loopable social cuts
Shot on
- Toon Boom
- After Effects
- Cel workflow
What this pairing usually costs
Indicative bands. Final quotes are itemised line-by-line before anything is booked.
Essential
Single objective, tight timeline
- Single shoot day
- Script + shotlist
- One master deliverable
- One revision round
- Standard grade & mix
Signature
Most briefedMost brands land here
- Multi-day production in Pune
- Full treatment & storyboard
- 2D animated film
- Style frames
- Two revision rounds
- Colour grade + sound design
- Subtitles in two languages
Flagship
Campaign-scale rollouts
- Extended crew & art direction
- Talent casting & locations
- 2D animated film
- Style frames
- Loopable social cuts
- Motion graphics package
- Regional language dubs
- Full asset library handover
An itemised quote, not a lump sum. You see every line — crew, days, locations, post — before anything is booked.
A written reply within 24 hours. A real scope and a real number, from the person who will run your project.
NDA before the brief, if you need it. Signed first. We shoot inside plants, R&D floors and pre-launch product rooms.
Nothing to pay to talk. Scripting direction and budget guidance cost nothing. You pay when dates are blocked.
How we differ from a cheaper quote
Booked as a production unit
Script ownership
Written in-house, signed before shoot
Quote structure
Itemised, fixed before booking
Deliverables
3 formats from one shoot
Finishing
Calibrated grade + designed sound mix
Revisions
Two rounds, timestamped review links
Turnaround
12-20 days
Languages
Marathi, Hindi, English in-house
Typical freelance quote
Script ownership
Client-supplied or improvised on set
Quote structure
Lump sum with variable extras
Deliverables
Single master, cutdowns billed later
Finishing
Preset LUT, music-only audio
Revisions
Email notes, unclear scope
Turnaround
Open-ended
Languages
Outsourced or unavailable
Six stages, no surprises
Sector approvals are scheduled as stages, not treated as interruptions.
- Stage 01Day 1-3
Discovery & brief lock
We sit with the people who actually own the outcome — usually sales, HR or the founder — and get to what the film has to change. The output is a one-page brief with a single measurable objective, not a mood board.
- Stage 02Day 3-7
Script & treatment
A written script, a shot-by-shot treatment and reference frames. Nothing is booked until this is signed. This is the cheapest place to change your mind and the most expensive place to skip.
- Stage 03Day 6-10
Recce & pre-production
Location recce in Pune, casting, permissions, art direction and a shotlist with timings. 4-8 animators are scheduled against that list so the shoot day has no dead hours.
- Stage 04Shoot days
Production
Filming with Toon Boom, After Effects, Cel workflow. We shoot for every deliverable in one pass — master, cutdowns and vertical crops — instead of returning for pickups later.
- Stage 05Day 10-18
Post-production
Assembly, edit, sound design, colour grade and graphics. Reviews run on timestamped links with two structured revision rounds included in the schedule.
- Stage 06Final week
Delivery & rollout
Platform-correct exports, subtitle files, thumbnails and a short rollout note on where each cut belongs. Gives abstract services a visual identity people remember.
How 2d animation actually gets made
The part of 2d animation that decides the outcome is pre-production, and it is the part most quotes compress. A shotlist that maps every deliverable to a specific setup means a 4-8 animators unit can cover in one day what an unplanned crew spreads across three. That is where the cost difference between a disciplined production and a cheap one actually shows up — not in the day rate, but in how many days you end up paying for.
On set we run Toon Boom, After Effects, Cel workflow because the format has to hold up under grading and cropping later. Shooting at higher resolution than the delivery spec is not vanity: it is what allows a single wide take to yield a clean 16:9 master and a 9:16 vertical cut without a second shoot. Across Pune the practical variables are ambient noise, power stability and access windows, all of which we lock during the recce.
Post-production is where the film either becomes an asset or a folder nobody opens. The assembly edit answers whether the story works; the fine cut answers whether it holds attention; the grade and mix answer whether it feels like it came from a serious company. For it & saas clients we also build the onboarding time and demo-request rate narrative directly into the structure, because that is what the vp marketing / head of demand gen is actually evaluating.
Use cases we plan for on this kind of project include brand mascot, process explainer, education. Each one implies a different length, a different opening and a different call to action, which is exactly why we produce a set of cuts rather than one film with a generic ending stitched on. Gives abstract services a visual identity people remember.
Questions we get asked first
Who owns the raw footage?＋
You do, for the licensed deliverables. Raw rushes are archived for twelve months and can be handed over on a drive at cost. We do not hold footage hostage as a retention tactic — the reason clients come back is the next project, not the archive.
What if we do not like the first cut?＋
Two revision rounds are standard and built into the timeline. Reviews happen on a timestamped review link so feedback is attached to the exact frame instead of arriving as a paragraph of notes. Structural changes after the first cut is approved are quoted separately, which is precisely why the script lock stage exists.
What do we actually receive at the end?＋
The delivery kit includes 2d animated film, style frames, loopable social cuts, plus platform-correct exports, subtitle files and a clearly licensed archive of the master. You own the finished deliverables outright, and we hand over the project files on request so no future vendor is locked out.
How do payments and timelines work?＋
A standard schedule is 50% to lock the shoot dates, 30% at the shoot, 20% on final delivery. Dates are only held against a confirmed advance because crew and equipment are blocked out for you. Any change in scope is re-quoted in writing before work continues.
Have you worked with it & saas clients before?＋
Yes — and the specifics matter. Product clarity beats feature lists — the film has to make the software obvious in 90 seconds. Your buyer is usually the vp marketing / head of demand gen, the practical constraint on set is nda-bound screens and roadmap-sensitive ui, and success gets measured as demo requests per 1,000 sessions. We plan the shoot around those three facts rather than treating it as a generic corporate job.
Do you handle scripting or do we need an agency?＋
Scripting is included. We run a discovery session with the people who actually sell or operate the thing being filmed, turn that into a treatment, and only start the shoot once the script and storyboard are signed. If you already have an agency, we slot in as the production partner and work to their creative direction.
How much does 2d animation cost in Pune?＋
Realistic budgets run from ₹30k for a focused single-day production up to ₹3L for a full-scale build with a larger crew, art direction and extended post. The variables that actually move the number are shoot days, crew size, talent, locations and how many cutdowns you need. We quote line-by-line, so you can see exactly what a day of 4-8 animators or an extra grading pass costs before you approve anything.
What to bring to the first call
- 01A single, written objective for the film
- 02The person who signs off, identified before scripting
- 03Brand assets: logo files, fonts, colour codes, existing footage
- 04Confirmed shoot locations and access windows
- 05Two or three reference films you like, with reasons
- 06Any nda-bound screens and roadmap-sensitive ui we need to plan around
- 07Target platforms and the aspect ratios they need
- 08A realistic go-live date to work backwards from
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Go deeper before you brief
Long-form, numbers-first guides from the same cluster — written for teams comparing quotes, not for search engines.
Scripting guide · Animation
Explainer Video Script Structure That Converts
Ninety seconds is roughly 210 words of voiceover. Here is how to spend them so a complicated product becomes obvious to somebody who has never heard of you.
Process guide · Corporate
How to Brief a Corporate Video So It Works the First Time
Most corporate films fail on paper, weeks before anyone picks up a camera. Here is the one-page brief that prevents it, and the six questions it has to answer.
Production guide · Product
Product Video Shoot Checklist for D2C and Manufacturing Brands
A product shoot succeeds or fails in the two days before it. This is the preparation list studio crews wish every brand arrived with.
Other services for IT & SaaS
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Send a brief, or just the problem you are trying to solve. You will get a script direction, a shoot plan and an itemised quote — not a PDF of stock photos.
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