Video formats and platform specs
What each platform actually needs — ratio, length, loudness and the design decisions that have to happen before the shoot, not in the export dialog.
An itemised quote, not a lump sum
You see every line — crew, days, locations, post — before anything is booked.
A written reply within 24 hours
A real scope and a real number, from the person who will run your project.
NDA before the brief, if you need it
Signed first. We shoot inside plants, R&D floors and pre-launch product rooms.
Nothing to pay to talk
Scripting direction and budget guidance cost nothing. You pay when dates are blocked.
Mohammadwadi, Pune+91 93093 80958Mon–Sat, 9:30–19:00 IST
A format is a set of constraints, not a crop. Deciding the format before the shoot is what stops a vertical cut looking like an accident and a broadcast master failing QC on loudness.
Rates and timelines reviewed August 2026
An itemised quote, not a lump sum. You see every line — crew, days, locations, post — before anything is booked.
A written reply within 24 hours. A real scope and a real number, from the person who will run your project.
NDA before the brief, if you need it. Signed first. We shoot inside plants, R&D floors and pre-launch product rooms.
Nothing to pay to talk. Scripting direction and budget guidance cost nothing. You pay when dates are blocked.
14 entries
Every row is its own page with the numbers, the specifics and what changes them.
| Format | From | Ratio & length |
|---|---|---|
| Instagram Reels Production Reels are watched on mute, thumb-scrolled and judged in under a second — they have to be shot vertical, not cropped from a horizontal master. | ₹15k+ | 9:16 · 15-45 seconds |
| YouTube Ad Production YouTube pays for the skip. The first five seconds decide whether the money you spend on media does anything at all. | ₹45k+ | 16:9 + 9:16 · 6s / 15s / 30s |
| LinkedIn Video Production LinkedIn rewards credibility over polish — a named person saying something specific outperforms a glossy brand film with no author. | ₹20k+ | 1:1 / 4:5 · 30-90 seconds |
| OTT Ad Production OTT is watched full-screen on a TV with the sound on — it demands broadcast-grade finishing that survives a 55-inch panel. | ₹1.5L+ | 16:9 · 15s / 30s |
| TV Commercial Production Broadcast QC rejects on technicalities — loudness, legal supers, gamut — long before anyone judges the creative. | ₹2.5L+ | 16:9 · 10s / 20s / 30s |
| Website Hero Video A hero loop plays muted, autoplays on mobile data and has to be under a few megabytes without looking compressed. | ₹25k+ | 16:9 loop · 8-20 second loop |
| Explainer Video Production An explainer earns its cost by removing the 'what is this?' question from every sales call that follows. | ₹35k+ | 16:9 · 60-120 seconds |
| Product Launch Film A launch film is asked to do four jobs — press, sales, social and internal — which means one shoot has to produce four cuts. | ₹80k+ | 16:9 + 9:16 · 60-180 seconds |
| Customer Testimonial Video The single highest-converting video format in B2B — and the one most often ruined by a script the customer would never say out loud. | ₹25k+ | 16:9 + 9:16 · 60-120 seconds |
| Recruitment & Employer Brand Video Candidates screen employers the way buyers screen vendors — and a stock-footage culture film reads as a warning sign. | ₹35k+ | 16:9 + 9:16 · 60-180 seconds |
| Training & SOP Video SOP video pays for itself by making the same induction repeatable across shifts, plants and languages. | ₹30k+ | 16:9 · 3-15 minutes |
| Video Podcast Production A podcast episode is really a content factory — one recording day should produce the long form plus a month of vertical clips. | ₹25k+ | 16:9 + 9:16 · 20-60 minutes |
| Animated Social Video When there is nothing to film — a service, a policy, a data point — animation is faster and cheaper than staging a shoot. | ₹12k+ | 9:16 / 1:1 · 10-30 seconds |
| Corporate Presentation Video The film that replaces a 40-slide deck in the first meeting — and gets forwarded internally after you leave the room. | ₹45k+ | 16:9 · 3-8 minutes |
Tell us the platforms and we will plan one shoot that serves all of them.
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